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The Music Behind DeBeers' Diamond Campaign: Karl Jenkins' "Palladio"

1999
Karl Jenkins' "Palladio" , more commonly known as the jingle for the De Beers "shadow"ad campaign -- "A Diamond is Forever" is the focus of this site. The composition is used as an example of basic proponents of music theory, such as harmonies and chord composition. The background of "Palladio" , including its inspiration (Andrea Palladio, the Italian architect) is explored. Information about composing your own music, a biography of Karl Jenkins and midi files of the piece itself are included.